How to Find Ethical Financial Advisors in Germany

Ethical and sustainable investments are better for investors and the planet. 

Knowing how to contribute to a better, more sustainable world isn’t easy. 

There’s only so much anyone of us can do: eating less meat (or cutting it out altogether), recycling, taking the train or bus, and not flying as much. 

But at the same time, you need to start investing if you’ve got long-term goals and want your money to grow. 

The good news is you can do both at the same time. You can invest sustainably, making a difference to the plant and growing your long-term wealth.

Compared to making lifestyle changes, sustainable investing is 27x times more impactful

There are many “sustainable” investment products out there. 

Unfortunately, recent research shows that 90% of so-called sustainable investment products in Germany practice investment greenwashing

In other words, an investment company might say, “We’re sustainable, we only invest in green energy and ethical agriforestry”, while at the same time, putting some of your hard earned money into oil giants and weapons conglomerates. 

So, how do you find the best ethical financial advisors for those who genuinely want to make sustainable and ethical investments? 

In this article, we answer those questions and point you toward making smart, financially, and environmentally savvy investments. 

Let’s dive in…

Why make ethical investments?

Businesses exist to make a profit.

And that wouldn’t be a problem, except that unsustainable economic growth is destroying the planet.

To take positive action to combat unsustainable and unethical business practices, we’ve gone for a purely sustainable and ethical approach to investing. 

The benefits of this approach are: 

  • Sustainable investing focuses on the triple bottom line of people, planet, and profit.
  • A huge scientific analysis of 2000+ papers showed that 60% of the time returns from sustainable investing are higher than traditional, unsustainable investments. 
  • The same study shows that 90% of sustainable investments are no worse than unsustainable ones.
  • You can make sustainable investments that align with your personal values: If you want to do something to help the environment, why invest in BP and Shell?!
  • Compared to making lifestyle changes, Nordea looked at the C02 savings from sustainable investing (vs. traditional investing) and found them to be 27x more impactful

With that in mind, it brings us back to the problem that 90% of so-called sustainable investment funds in Germany aren’t sustainable. 

How do you find the best ethical and sustainable financial advice? 

Let’s start with SageWealth…

Why is SageWealth the best choice for ethical investments in Germany?

SageWealth: Only Offers Sustainable Investments

SageWealth is the digital financial platform for ethical and sustainable, long-term investments. 

We are here to help anyone who’s got extra savings do something positive with their money—instead of it just sitting in a bank account barely earning any interest. 

Investing the right way can snowball your wealth and help you achieve your life goals—whether that’s retiring early, buying a home, or having a family. 

SageWealth gives you the advice and tools you need to invest and save for the future with a digital-first platform, automatic deposits, personal service, and guaranteed security. 

With SageWealth, you can invest your money wisely, save for your goals, and contribute to a better tomorrow. 

Ready to snowball your wealth? Get a free financial plan from SageWealth: Book your meeting

Let’s take a look at SageWealth’s sustainable investment accounts…

Sustainable ETFs: SageWealth Stability

ETFs are a great way to invest. SageWealth made them better and more sustainable than anything else on the market. 

SageWealth Stability is our low-risk ETF product. Perfect for first-time investors. 

It’s also ideal for those making long-term plans—buying a house, having a family, or retiring. If you know how much you’ll need by a certain date, then it’s better to go for a balanced investment like SageWealth Stability. 

We ensure that your investment funds are never in one basket. We spread your investment across 10 ETFs, creating a more secure portfolio. Keeping your money safe and spreading it globally. 

Our ETFs only invest in ethical businesses and bonds with a mission to create a low-carbon future, such as green energy and sustainable food production. 

We’ve invested in the world’s most sustainable funds while excluding anything that harms the planet or people in the pursuit of profit. Our ETF portfolios take sustainability even further, focusing on the leaders and changemakers in sectors and industries that are making a more significant impact on creating a sustainable world. 

Here’s a breakdown: 

  • Average return (after fees)*: 3.5%
  • 10-year (historic) return: +97%
  • Investment timescale: 3-7 years 
  • Volatility: Low
  • Emotional stress: Light

With 3,000+ ETFs on the market, we’ve saved you hundreds of hours of research so that you can start planning your financial future sooner—while making fewer mistakes!

Find out more about our investment portfolios and sustainability standards

* As with any investment vehicle or fund: Past performance doesn’t predict future growth. Returns can and do fluctuate over time. Target returns and estimated profits are only reasonable estimates.

Sustainable ETF: SageWealth Growth

SageWealth Growth is our more adventurous ETF product. It’s perfect for investors who want to generate high returns and are comfortable with more volatility to achieve that. 

Here’s a breakdown: 

  • Average return (after fees)*: 7.0%
  • 10-year (historic) return: +256%
  • Investment timescale: 7+ years 
  • Volatility: High
  • Emotional stress: Adventurous 

It comes with all the same benefits as SageWealth Stability while aiming to generate larger returns for risk-friendly investors. 

* As with any investment vehicle or fund: Past performance doesn’t predict future growth. Returns can and do fluctuate over time. Target returns and estimated profits are only reasonable estimates.

Why should you invest with SageWealth? 

Here are 5 benefits of trusting SageWealth to snowball your wealth while fighting global warming . . . 

5 Benefits of Investing with SageWealth

1. Committed to Sustainable and Ethical Investment Criteria

Unlike other funds, our sustainability standards are ‘simply’ stronger. See our Sustainability Criteria

With guidance from Sustainable Market Strategies, leading experts on sustainable investments, we crafted ETF portfolios to meet the highest possible standards for sustainable and ethical investing.

SageWealth exclusively invests in the planet's most sustainable and ethical ETF funds (according to the EU’s new Sustainable Finance Disclosure Regulation). 

Here’s how our team, advisors, and investment committee decides what to invest in: 

  1. Exclude the worst offenders, anything that harms the planet and people in the pursuit of profit: Weapons, nuclear weapons, tobacco, alcohol, animal agriculture, adult entertainment, gambling,  thermal coal, petrochemicals, and oil sands.
  2. Only invest in bonds, stocks, and companies that are committed to creating a low-carbon and climate-resilient future, or contributing to the future of food and technology, such as: 
  • Solactive’s Green Bonds
  • Sustainable Development Bonds
  • Rize Sustainable Future of Food
  • Rize Environmental Impact 100
  • FTSE EPRA Nareit Developed Green Blue
  • Example companies are Oatly, Orsted, Japanese Railways Group and Tesla
  1. For any companies in sectors such as the healthcare or technology sector, we take a “best in class approach.” We only invest in the top 25% of companies in terms of carbon reduction, waste management, women in leadership, and more. 

2. Diversified, sustainable investments crafted by expert financial advisors 

SageWealth’s selected ETFs include real estate, infrastructure, bonds for stability, and stocks in companies of every size

We are trained financial advisors ourselves. But we’ve not done this alone. 

Our team works with one of the world-class experts on sustainable investments, such as Sustainable Market Strategies. With their help, we’ve crafted the most sustainable, ethical, and risk-adjusted portfolios possible. 

That way, you can rest assured your money will grow, is diversified, and is making a positive impact. 

3. Save for your retirement

Hard-working founders, freelancers, and high-earners need to think about how to have a comfortable retirement. 

Most pension newbies ask themselves: How much should I save and for how long to enjoy the lifestyle I want when I retire? 

We can help you answer that question. 

Find out how much you need to save to enjoy a comfortable retirement with SageWealth’s Free Pension Calculator: Invest sustainably with long-term wealth advisors. 

Try out our Pension Calculator today

4. Manage your money online: More convenient for you

When searching for ethical financial advice, no one wants to phone, fill in forms, or book a face-to-face meeting. It’s 2023; who’s got the time?!

But you want something more personal and reassuring than depositing money in an app and hoping for the best. 

SageWealth provides straightforward English-speaking financial advice for anyone living and working in Germany and across Europe. 

Get peace of mind and convenience with SageWealth. Your personal wealth advisors are only a video call or email away. 

We’ve made it easy: 

  • Book an online/video meeting;
  • Based on your financial goals, we’ll give you an actionable investment plan;
  • If you want to go ahead, simply open your account online (it only takes 15 minutes);
  • Put your plan into action with sustainable ETF investments (Stability or Growth ETFs), and start paying into your account; 
  • We will be with you every step of the way (ongoing support). 

5. Cheaper than banks: No hidden fees

Our fees are under 1% per year, cheaper than traditional banks, brokers, and even robo-advisors. 

Plus, there are no hidden fees! You always know what you’re going to pay. 

Take a look at our pricing

Other benefits of investing with SageWealth include: 

  • Personal Service: We are your personal wealth advisors. SageWealth provides English-speaking financial investment advice and planning solutions for anyone wanting to invest and save for retirement in Germany. 
  • Guaranteed Security: As a regulated financial services institution, we don’t control your money. Your funds are kept in individual securities accounts at Baader Bank for added security. All parties are regulated by the BaFin (Germany’s financial supervisory authority). Even if SageWealth or Baader Bank went under, anything in your account is separate from either company. Banking regulations and EU law ensure that your assets can be automatically transferred to a new security account in any bank you choose. Your money is further protected by the EU deposit guarantee scheme (up to €100,000). 
  • Cross-border. Moving house, moving country? Even if you relocate to another European country (including the UK), you can access your account anywhere. Keep growing your wealth wherever you go. 
  • Flexible: Deposit and withdraw your money, increase or decrease what you pay in any time. 
  • Affordable: Our fees are always under 1 %/annually, half of what most banks charge. 
  • Automated: Set up automatic monthly deposits and watch your money grow stress-free. 

Get started today with a free financial plan from SageWealth: Book your meeting

In one call, SageWealth’s financial advisors will give you actionable advice on:

🎯 Your financial goals (traveling, financial independence)
🌿 Sustainable investing with ETFs & more
👵 Retirement plan

“Future you” will thank you!

Now let’s look at how to find out whether a bank or other financial organisation actually makes ethical investments and other frequently asked questions. 

How to pick an ethical investment advisor? 

1. Ask about the ethical investment sustainability criteria

Investment greenwashing is a clever tactic by the financial industry. It was originally created to reduce investment risks. 

Climate change threatens businesses and business models through stricter government regulations or increased insurance cost payouts because of flooding, fires, and droughts.

At the same time, consumer trends are shaping the financial sector.

Consumers demand businesses—especially corporate giants and global brands— to actively do something about climate change. Far too many businesses are still failing at this; instead, they are greenwashing rather than taking positive, impactful, sustainable action

So, in the financial sector, a combination of wanting to reduce risk while jumping on the eco-consumer bandwagon gave birth to the concept of “ethical and sustainable” investments. 

However, in most cases, it’s “ethical and sustainable” in name only. 

Greenwashing is everywhere in the investment industry. 

As we’ve found, 90% of so-called “green” and “sustainable” investment funds continue to back the worse offenders, such as oil and gas, weapons, mining, and tobacco. 

Every fund applies sustainability criteria differently. Making it easy for them to claim one thing while investing in BP, Shell, and hundreds of other unsustainable corporate giants. 

The gold standard for ethical and sustainable investments in Europe is to work with a financial advisor/broker that exclusively invests in Article 8 and 9 funds (according to the EU’s new Sustainable Finance Disclosure Regulation). 

SageWealth does that: See our Sustainability Criteria

2. Understand how an advisor is paid: What’s their fee structure? 

Understanding how the financial advisor is paid is the best way to understand their motives and whether there’s any reason for them to promote sustainable and ethical financial products. 

An “advisory call” from a financial advisor is simply to sell you complicated unsustainable, and unethical investment products that aren’t right for you, normally full of hidden fees. 

Whenever you speak to a financial advisor, you should ask:

  • How do you benefit from choosing the products you recommend? 
  • How do you decide to recommend these particular products? 
  • Do you earn commission for recommending specific products compared to other options? 
  • Are you self-employed, contracted, or employed directly by a bank, pension firm, or insurer? If they’re employed by the mentioned organisations, it’s very likely they’re paid to recommend you their products. 

Wrapping up…

And there we go, everything you need to know about making sustainable and ethical investments in Germany. 

We hope you’ve found this article useful!

Ethical Investment Advice: Frequently Asked Questions (FAQs) 

How do I know my investments are ethical/sustainable?

SageWealth’s team and our advisory committee of financial experts have done extensive research to ensure the ETFs we pick are sustainable and ethical. 

With over 3,000 ETFs on the market and a confusing range of so-called sustainability criteria, how’s anyone know whether a fund is really making ethical investments? 

As we’ve found, 90% claim they’re being environmentally and socially sustainable or simply greenwashing. 

SageWealth is different. We are committed to only investing in funds that help the planet, our environment, and people. Unlike other funds, our sustainability standards are ‘simply’ stronger. See our Sustainability Criteria

In practice, we exclusively invest in Article 8 and 9 funds (according to the EU’s new Sustainable Finance Disclosure Regulation). 

Are ethical/sustainable investments better than traditional investments and pensions?

Yes, absolutely, and for so many reasons! 

“A huge scientific analysis of 2000 papers showed that returns from sustainable investing are higher 60% of the time, and 90% of the studies show no worse returns compared to traditional investing.”

As other research has found, “sustainable investing is 27x times more impactful than sustainable consumption.” Your investment decisions have a bigger impact than whether you recycle, use plastic straws, or go vegan. 

At SageWealth, we hate investment greenwashing, so we only invest in Article 8 and 9 funds, the highest EU sustainability standards possible for ETFs.

How safe are my investments or pension with SageWealth?

As a regulated financial services institution, we don’t control your money. You can access or withdraw money anytime you want. Your funds are kept in individual securities accounts at Baader Bank for added security. 

Our partner, Bank für Vermogen, monitors our legal processes. All parties are regulated by the BaFin (Germany’s financial supervisory authority).

Your investments are always secure. Even if SageWealth or Baader Bank went under, anything in your account is separate from either company. Banking regulations and EU law ensure that your assets can be automatically transferred to a new security account in any bank you choose.

In addition, any cash remaining in your account is subject to the EU deposit guarantee scheme (DGS) (up to €100,000). For more information, please visit edb-banken.de


Please remember, as with any investment vehicle or fund: Past performance doesn’t predict future growth. Target returns and estimated profits are only reasonable estimates.